Unconscious congruency priming from unpractised words is modulated by prime-target semantic relatedness
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2013Resumen
Participants performed a 2-choice categorization task on visible word targets that were preceded by novel (unpracticed) prime words. The prime words were presented for 33 ms and followed either immediately (Experiments 1–3) or after a variable delay (Experiments 1 and 4) by a pattern mask. Both subjective and objective measures of prime visibility were used in all experiments. On 80% of the trials the primes and targets belonged to different categories (incongruent trials), whereas in the remaining 20% (congruent trials) they could be either strong or weak semantically related category members. Positive congruency effects (reaction times faster on congruent than on incongruent trials) were consistently found, but only when the mask immediately followed the primes, and participants reported being unaware of the identity of the primes. Primes followed by a delayed mask (such that participants reported being aware of their identity) produced either nonreliable facilitation or reliable rev...
Palabra/s clave
Unconscious congruency priming
Congruency priming from novel words
Prime–target semantic relatedness
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